Innovation for Entrepreneurs
portes grátis
Innovation for Entrepreneurs
Lee, Chaewon; Meyer, Marc H.
Edward Elgar Publishing Ltd
04/2022
256
Dura
Inglês
9781800375093
15 a 20 dias
Descrição não disponível.
Contents: 1. Types of innovation 2. Finding the right problem to solve 3. Forming a team 4. Ideation - for and with the user 5. Users, buyers, and use cases 6. Gaining Insight into user needs 7. Product and service design 8. Competitive analysis, positioning, and branding 9. Defining the prototype 10. Understand the broader market opportunity and industry ecosystem 11. Creating a product line and platform strategy 12. Conducting a reality check 13. The final presentation: guidelines and next steps Index
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Innovation; design thinking; lean design; entrepreneurship; new ventures
Contents: 1. Types of innovation 2. Finding the right problem to solve 3. Forming a team 4. Ideation - for and with the user 5. Users, buyers, and use cases 6. Gaining Insight into user needs 7. Product and service design 8. Competitive analysis, positioning, and branding 9. Defining the prototype 10. Understand the broader market opportunity and industry ecosystem 11. Creating a product line and platform strategy 12. Conducting a reality check 13. The final presentation: guidelines and next steps Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
