Influencer Marketing Strategy

Chapter - 00: Introduction;
Chapter - 01: What is influencer marketing?;
Chapter - 02: The major platforms for influencer marketing;
Chapter - 03: Creating your strategic framework;
Chapter - 04: The legal impacts of influencer marketing;
Chapter - 05: Working with influencers;
Chapter - 06: Finding influencers;
Chapter - 07: Creating an ambassador programme;
Chapter - 08: Influencer marketing around the world;
Chapter - 09: The future of influencer marketing;
Chapter - 10: Understanding analytics and measurement;
Chapter - 11: Case studies;
Chapter - 12: Appendix 1 - directory of influencer marketing platforms, platforms and influencer events;
Chapter - 13: Appendix 2 - glossary of terms;

Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.

• Estratégia de negócios
• Inovação empresarial
• Vendas e marketing

Micro influencers; nano influencers; Celebrity marketing; Targeted marketing; social media marketing; Digital marketing; Instagram marketing