How to Use Customer Data

How to Use Customer Data

Navigating GDPR, DPDI and a Future with Marketing AI

Scheuing, Sachiko

Kogan Page Ltd

06/2024

296

Mole

Inglês

9781398615151

15 a 20 dias

Descrição não disponível.
Chapter - 01: What is data protection?;
Chapter - 02: What is marketing?;
Chapter - 03: Data protection laws;
Chapter - 04: Classifying personal data;
Chapter - 05: Legal grounds for marketing;
Chapter - 06: Explaining what you do with data with privacy statements;
Chapter - 07: Data protection requests;
Chapter - 08: Working with partners and suppliers;
Chapter - 09: Data security;
Chapter - 10: Templates for GDPR;
Chapter - 11: Data protection officer;
Chapter - 12: AI and marketing;
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Data Protection; Data Ethics; Data Management; Data Governance; Personalization; Customer Experience; Digital Marketing