How to Achieve Societal Impact through Engaged and Collaborative Scholarship
portes grátis
How to Achieve Societal Impact through Engaged and Collaborative Scholarship
A Guide to Purposeful Marketing Research
Schaefers, Tobias; Lindgreen, Adam; van der Borgh, Michel
Edward Elgar Publishing Ltd
09/2024
424
Dura
9781800888524
15 a 20 dias
Descrição não disponível.
Contents
Preface xxii
SECTION 1 DESIGNING FOR PURPOSEFUL AND
IMPACTFUL RESEARCH
1 Collaborating with practitioners 2
C. Anthony Di Benedetto, Adam Lindgreen, Marianne
Storgaard, Ann Hojbjerg Clarke, and Michel van der Borgh
2 Linking the UN Sustainable Development Goals and
business relationships: a systematic literature review 23
Dariusz Siemieniako, Krzysztof Kubacki, Maciej Mitrega
and Piotr Kwiatek
3 Coordinating the processes of collaboration in research
and development projects 55
Per Vagn Freytag and Louise Young
SECTION 2 BECOMING AN ENGAGED SCHOLAR
4 Coxswaining the practitioner's research agenda: how B2B
marketing academics can really transform business and society 78
Michel van der Borgh
5 Building engagement ambidexterity: a call for
proftitioners and pracfessors 95
Thomas Ritter and Carsten Lund Pedersen
6 Digital transformation requires the right managerial mindset 110
Torsten Ringberg, Pernille Ryden, and Per Ostergaard Jacobsen
7 Engaging in cross-disciplinary research 137
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Michel van der Borgh, and Tobias Schaefers
SECTION 3 METHODS FOR ENGAGED SCHOLARSHIP
8 Research that engages with business practice: a template
for collaboration 150
Roderick J. Brodie
9 Design science research for marketeers 168
Daniela Micu
10 How can a machine learning-based LDA model help in
literature search in systematic literature review? 190
Amila Akagic and Selma Kadic-Maglajlic
SECTION 4 BUILDING AN HOLISTIC BODY OF KNOWLEDGE
11 Building research groups 212
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naude, and Michel van der Borgh
12 Closing the gap between research, education, and practice
by co-creating and disseminating knowledge: the role of
citizen scientists, researchers in residence, and student
business (re-)designers 249
Florian Kock, Michel van der Borgh, and Adam Lindgreen
13 The unifying role of universities in creating an ecosystem
of researchers, society, and industry 265
Deva Rangarajan
SECTION 5 MEASURING THE IMPACT OF
MARKETING RESEARCH
14 The role of citations and other metrics to assess research quality 279
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schaefers
15 Defining, identifying, and measuring societal value 289
Adam Lindgreen, C. Anthony Di Benedetto, Ann Hojbjerg
Clarke, Majbritt Rostgaard Evald, Niels Bjorn-Andersen,
and Douglas M. Lambert
16 Achieving research quality 324
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schaefers
SECTION 6 DISSEMINATING KNOWLEDGE
17 Providing societal value: a holistic perspective 334
Heidi Boye and Torben Hansen
18 Translating research into teaching 347
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naude, and Tobias Schaefers
19 How research centers can support academic engagement
and make an impact on SMEs and regional ecosystems 364
Dirk Totzek and Stefan Mang
Index 379
Preface xxii
SECTION 1 DESIGNING FOR PURPOSEFUL AND
IMPACTFUL RESEARCH
1 Collaborating with practitioners 2
C. Anthony Di Benedetto, Adam Lindgreen, Marianne
Storgaard, Ann Hojbjerg Clarke, and Michel van der Borgh
2 Linking the UN Sustainable Development Goals and
business relationships: a systematic literature review 23
Dariusz Siemieniako, Krzysztof Kubacki, Maciej Mitrega
and Piotr Kwiatek
3 Coordinating the processes of collaboration in research
and development projects 55
Per Vagn Freytag and Louise Young
SECTION 2 BECOMING AN ENGAGED SCHOLAR
4 Coxswaining the practitioner's research agenda: how B2B
marketing academics can really transform business and society 78
Michel van der Borgh
5 Building engagement ambidexterity: a call for
proftitioners and pracfessors 95
Thomas Ritter and Carsten Lund Pedersen
6 Digital transformation requires the right managerial mindset 110
Torsten Ringberg, Pernille Ryden, and Per Ostergaard Jacobsen
7 Engaging in cross-disciplinary research 137
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Michel van der Borgh, and Tobias Schaefers
SECTION 3 METHODS FOR ENGAGED SCHOLARSHIP
8 Research that engages with business practice: a template
for collaboration 150
Roderick J. Brodie
9 Design science research for marketeers 168
Daniela Micu
10 How can a machine learning-based LDA model help in
literature search in systematic literature review? 190
Amila Akagic and Selma Kadic-Maglajlic
SECTION 4 BUILDING AN HOLISTIC BODY OF KNOWLEDGE
11 Building research groups 212
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naude, and Michel van der Borgh
12 Closing the gap between research, education, and practice
by co-creating and disseminating knowledge: the role of
citizen scientists, researchers in residence, and student
business (re-)designers 249
Florian Kock, Michel van der Borgh, and Adam Lindgreen
13 The unifying role of universities in creating an ecosystem
of researchers, society, and industry 265
Deva Rangarajan
SECTION 5 MEASURING THE IMPACT OF
MARKETING RESEARCH
14 The role of citations and other metrics to assess research quality 279
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schaefers
15 Defining, identifying, and measuring societal value 289
Adam Lindgreen, C. Anthony Di Benedetto, Ann Hojbjerg
Clarke, Majbritt Rostgaard Evald, Niels Bjorn-Andersen,
and Douglas M. Lambert
16 Achieving research quality 324
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schaefers
SECTION 6 DISSEMINATING KNOWLEDGE
17 Providing societal value: a holistic perspective 334
Heidi Boye and Torben Hansen
18 Translating research into teaching 347
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naude, and Tobias Schaefers
19 How research centers can support academic engagement
and make an impact on SMEs and regional ecosystems 364
Dirk Totzek and Stefan Mang
Index 379
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Societal challenges; Purposeful marketing research; Sustainable knowledge transfer; Academic-practitioner collaboration; Engaged scholarship; Cross-disciplinary learning; Marketing research impact
Contents
Preface xxii
SECTION 1 DESIGNING FOR PURPOSEFUL AND
IMPACTFUL RESEARCH
1 Collaborating with practitioners 2
C. Anthony Di Benedetto, Adam Lindgreen, Marianne
Storgaard, Ann Hojbjerg Clarke, and Michel van der Borgh
2 Linking the UN Sustainable Development Goals and
business relationships: a systematic literature review 23
Dariusz Siemieniako, Krzysztof Kubacki, Maciej Mitrega
and Piotr Kwiatek
3 Coordinating the processes of collaboration in research
and development projects 55
Per Vagn Freytag and Louise Young
SECTION 2 BECOMING AN ENGAGED SCHOLAR
4 Coxswaining the practitioner's research agenda: how B2B
marketing academics can really transform business and society 78
Michel van der Borgh
5 Building engagement ambidexterity: a call for
proftitioners and pracfessors 95
Thomas Ritter and Carsten Lund Pedersen
6 Digital transformation requires the right managerial mindset 110
Torsten Ringberg, Pernille Ryden, and Per Ostergaard Jacobsen
7 Engaging in cross-disciplinary research 137
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Michel van der Borgh, and Tobias Schaefers
SECTION 3 METHODS FOR ENGAGED SCHOLARSHIP
8 Research that engages with business practice: a template
for collaboration 150
Roderick J. Brodie
9 Design science research for marketeers 168
Daniela Micu
10 How can a machine learning-based LDA model help in
literature search in systematic literature review? 190
Amila Akagic and Selma Kadic-Maglajlic
SECTION 4 BUILDING AN HOLISTIC BODY OF KNOWLEDGE
11 Building research groups 212
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naude, and Michel van der Borgh
12 Closing the gap between research, education, and practice
by co-creating and disseminating knowledge: the role of
citizen scientists, researchers in residence, and student
business (re-)designers 249
Florian Kock, Michel van der Borgh, and Adam Lindgreen
13 The unifying role of universities in creating an ecosystem
of researchers, society, and industry 265
Deva Rangarajan
SECTION 5 MEASURING THE IMPACT OF
MARKETING RESEARCH
14 The role of citations and other metrics to assess research quality 279
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schaefers
15 Defining, identifying, and measuring societal value 289
Adam Lindgreen, C. Anthony Di Benedetto, Ann Hojbjerg
Clarke, Majbritt Rostgaard Evald, Niels Bjorn-Andersen,
and Douglas M. Lambert
16 Achieving research quality 324
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schaefers
SECTION 6 DISSEMINATING KNOWLEDGE
17 Providing societal value: a holistic perspective 334
Heidi Boye and Torben Hansen
18 Translating research into teaching 347
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naude, and Tobias Schaefers
19 How research centers can support academic engagement
and make an impact on SMEs and regional ecosystems 364
Dirk Totzek and Stefan Mang
Index 379
Preface xxii
SECTION 1 DESIGNING FOR PURPOSEFUL AND
IMPACTFUL RESEARCH
1 Collaborating with practitioners 2
C. Anthony Di Benedetto, Adam Lindgreen, Marianne
Storgaard, Ann Hojbjerg Clarke, and Michel van der Borgh
2 Linking the UN Sustainable Development Goals and
business relationships: a systematic literature review 23
Dariusz Siemieniako, Krzysztof Kubacki, Maciej Mitrega
and Piotr Kwiatek
3 Coordinating the processes of collaboration in research
and development projects 55
Per Vagn Freytag and Louise Young
SECTION 2 BECOMING AN ENGAGED SCHOLAR
4 Coxswaining the practitioner's research agenda: how B2B
marketing academics can really transform business and society 78
Michel van der Borgh
5 Building engagement ambidexterity: a call for
proftitioners and pracfessors 95
Thomas Ritter and Carsten Lund Pedersen
6 Digital transformation requires the right managerial mindset 110
Torsten Ringberg, Pernille Ryden, and Per Ostergaard Jacobsen
7 Engaging in cross-disciplinary research 137
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Michel van der Borgh, and Tobias Schaefers
SECTION 3 METHODS FOR ENGAGED SCHOLARSHIP
8 Research that engages with business practice: a template
for collaboration 150
Roderick J. Brodie
9 Design science research for marketeers 168
Daniela Micu
10 How can a machine learning-based LDA model help in
literature search in systematic literature review? 190
Amila Akagic and Selma Kadic-Maglajlic
SECTION 4 BUILDING AN HOLISTIC BODY OF KNOWLEDGE
11 Building research groups 212
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naude, and Michel van der Borgh
12 Closing the gap between research, education, and practice
by co-creating and disseminating knowledge: the role of
citizen scientists, researchers in residence, and student
business (re-)designers 249
Florian Kock, Michel van der Borgh, and Adam Lindgreen
13 The unifying role of universities in creating an ecosystem
of researchers, society, and industry 265
Deva Rangarajan
SECTION 5 MEASURING THE IMPACT OF
MARKETING RESEARCH
14 The role of citations and other metrics to assess research quality 279
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schaefers
15 Defining, identifying, and measuring societal value 289
Adam Lindgreen, C. Anthony Di Benedetto, Ann Hojbjerg
Clarke, Majbritt Rostgaard Evald, Niels Bjorn-Andersen,
and Douglas M. Lambert
16 Achieving research quality 324
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, and Tobias Schaefers
SECTION 6 DISSEMINATING KNOWLEDGE
17 Providing societal value: a holistic perspective 334
Heidi Boye and Torben Hansen
18 Translating research into teaching 347
Adam Lindgreen, C. Anthony Di Benedetto, Roderick J.
Brodie, Peter Naude, and Tobias Schaefers
19 How research centers can support academic engagement
and make an impact on SMEs and regional ecosystems 364
Dirk Totzek and Stefan Mang
Index 379
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
