Global Sports Fandom in South Korea

Introduction: The Cultural Politics of Sports in the Era of Globalization.- Part I: Sports Governmentality: Glocalization of American Sports in South Korea.- Sport and Crisis of Nation under Globalization.- Glocalization of Sports From Above: A Korean Baseball Player as a National Individual.- Glocalization of Sports From Below: Online Communities among Korean MLB Fans.- Part II: Undoing Nationalism: Ethnography of Korean Major League Baseball Fans.- The Making of the National Fandom and its Discontent.- The Emergence of Individuated Nationalism.- Articulation of the National, Regional and Global.- Postscript The "Here-and-Now" of Global Sports Fandom.

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• Antropologia social e cultural
• Sociologia: desporto e lazer
• Estudos cultirais
• Desportos e recreação ao ar livre
• Política e governo

politics of global sports fandom in South Korea;identities of Korean MLB fans;nationalist sports fandom;neoliberal values in South Korea and sports;Sport, cultural globalization and nationalist discourse;fragmenting nationalism in South Korea