Global Coffee and Cultural Change in Modern Japan

Introduction The Coffee Shock The Power of the Banal Imbibing Culture: Coffee as a Case Study The Structure of the Book Chapter 1: The Mundane Exoticism Introduction: Temples and Other Goods The Cultural Face of Coffee: From Turkish Baths to Ginza Palace The Politics of Authenticity and the Coffee Discourse Packaging the Coffee Experience: Coffee Shops, Theme Parks, and Other Fantasies The Empire Strikes Back: Switching the Code The Coffee Question and the Movement of Culture Chapter 2: Acquiring the Taste for Coffee Introduction: The Power of the Brand Exploring Consumer Education: Taste, Authority, and Self-discovery Passion, Mission, Education: Teaching the Coffee Science Branding Paradigms and the Paradox of Consumption Chapter 3: The City and the Chain Introduction: Airports, Cities, and Global Chains From Sakariba to Starbucks: Redefining Space and Place in the City The City and the Chain: Crafting the New Public Space Conclusions: Global Chains in Local City-Making Conclusion: Not on Coffee Alone

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• Antropologia social e cultural
• Estudos cultirais

Coffee Shops;Chained Coffee Shop;coffee culture;Global Chains;non-Japanese goods;Starbucks Stores;cultural fantasies;Global Coffee;Coffee Chains;Coffee Experience;Taste Regimes;Coffee Brands;Specialty Coffee;Younger Man;Food Education;Urban Public Space;Coffee House;Italian Coffee;Consumer Education;Espresso Machine;Female Blogger;Cultural Engineer;Starbucks Coffee;Public Engagement;Contemporary Societies;Iced Coffee;Harmonious Hybridity