From Me to We

From Me to We

How Shared Value Can Turn Companies Into Engines of Change

Haar, Jerry; Ernst, Ricardo

Springer Nature Switzerland AG

12/2021

209

Dura

Inglês

9783030874230

15 a 20 dias

512

Descrição não disponível.
1: Introduction.- 2: The Quintet of M2W.- 3: Shareholders vs. Stakeholders.- 4: M2W and Globalization.- 5: M2W and Competitiveness.- 6: M2W and Government.- 7: Fair Trade as an Illustration.- 8: M2W and the Bottom of the Pyramid.- 9: M2W and the Multinational Firm.- 10: Implementing M2W in the Firm.- 11: Conclusion.
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shared value;corporate engagement;business and society;corporate social responsibility;CSR