FinTech Strategy

Part I. The financial-entrepreneurial innovation-technology convergence.- Chapter 1. How Fintech was born?.- Chapter 2. Technological possibilities.- Chapter 3. Entrepreneurship in the Fintech industry.- Part II. Exploring opportunities in Fintech.- Chapter 4. Dynamics of Fintech and the broad financial industry.- Chapter 5. Financial consumer behavior and decision making.- Chapter 6. Consumer segments in the Fintech market.- Chapter 7. Differentiation and sustainable competitive advantage.- Part III. Exploiting opportunities in Fintech.- Chapter 8. Effectuation as a strategic approach.- Chapter 9. Developing a product-market fit.- Chapter 10. Measuring venture performance.- Part IV. Broad outcomes of Fintech.- Chapter 11. Societal outcomes of Fintech.- Chapter 12. Designing a future for Fintech.

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• Indústria dos serviços financeiros
• Estratégia de negócios
• Espírito de iniciativa
• Psicologia ocupacional e industrial
• Inovação empresarial

Entrepreneurial innovation;marketing strategy;blockchain technology;big data;AI;artificial intelligence;financial industry;consumer financial behavior;consumer behavior;open innovation;social outcomes of FinTech