Expanding Disciplinary Space: On the Potential of Critical Marketing
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Expanding Disciplinary Space: On the Potential of Critical Marketing
Tadajewski, Mark; Brownlie, Douglas; Hewer, Paul
Taylor & Francis Ltd
10/2024
242
Mole
9781032925639
Pré-lançamento - envio 15 a 20 dias após a sua edição
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1. Thinking 'Communities of Academic Practice': on space, enterprise and governance in marketing academia Douglas Brownlie Paul Hewer and Mark Tadajewski 2. Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies Chris Hackley 3. Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research Shona Bettany and Helen Woodruffe-Burton 4. Reframing critical marketing Avi Shankar 5. Hidden consumers in marketing - the neglect of consumers with scarce resources in affluent societies Karin M. Ekstroem and Torbjoern Hjort 6. Praxis or performance: does critical marketing have a gender blind-spot? Pauline Maclaran, Caroline Miller, Elizabeth Parsons and Emma Surman 7. Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research Georgios Patsiaouras and James A. Fitchett 8. Critical brand poetics: "from The M at the End of the Earth" Roel Wijland and Cliff Fell 9. Towards a critical political marketing agenda? Mona Moufahim and Ming Lim 10. How far can we push sceptical reflexivity? An analysis of marketing ethics and the certification of poverty Daniel Neyland and Elena Simakova 11. Service marketing and subjectivity: the shaping of customer-oriented employees Per Skalen 12. Disciplining the discipline: understanding postcolonial epistemic ideology in marketing Rohit Varman and Biswatosh Saha 13. Marketing theory: Breaking the siege of incrementalism Nikhilesh Dholakia 14. Beyond critical marketing A. Fuat Firat 15. The critical participant Jeff B. Murray and Julie L. Ozanne 16. Modes of engagement for critical marketing: oppositional, revivalist and therapeutic Michael Saren 17. Figuring knowledge and desire in critical marketing: Lacan's four discourses John Desmond 18. And the beat goes on! Critical marketing for community development Lisa Penaloza
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Douglas Brownlie;Paul Hewer;Mark Tadajewski;Marketing theory;Critical marketing;Contemporary issues in marketing;Macromarketing;Critical Management Studies;Vice Versa;Transformative Consumer Research;Marketing Management Discourse;Sceptical Reflexivity;Marketing Education;Marketing Discourse;Fair Trade Clothing;Service Dominant Logic;CCT;Social Science Research;Mainstream Marketing;Consumer Research;Disciplinary Space;Marketing Academia;HRM;Political Marketing Research;Epistemic Ideology;Young Man;Political Marketing;Lead UK University;Service Quality Surveys;Welfare Researchers;Biological Accounts
1. Thinking 'Communities of Academic Practice': on space, enterprise and governance in marketing academia Douglas Brownlie Paul Hewer and Mark Tadajewski 2. Parallel universes and disciplinary space: the bifurcation of managerialism and social science in marketing studies Chris Hackley 3. Working the limits of method: the possibilities of critical reflexive practice in marketing and consumer research Shona Bettany and Helen Woodruffe-Burton 4. Reframing critical marketing Avi Shankar 5. Hidden consumers in marketing - the neglect of consumers with scarce resources in affluent societies Karin M. Ekstroem and Torbjoern Hjort 6. Praxis or performance: does critical marketing have a gender blind-spot? Pauline Maclaran, Caroline Miller, Elizabeth Parsons and Emma Surman 7. Veblen and Darwin: tracing the intellectual roots of evolutionism in consumer research Georgios Patsiaouras and James A. Fitchett 8. Critical brand poetics: "from The M at the End of the Earth" Roel Wijland and Cliff Fell 9. Towards a critical political marketing agenda? Mona Moufahim and Ming Lim 10. How far can we push sceptical reflexivity? An analysis of marketing ethics and the certification of poverty Daniel Neyland and Elena Simakova 11. Service marketing and subjectivity: the shaping of customer-oriented employees Per Skalen 12. Disciplining the discipline: understanding postcolonial epistemic ideology in marketing Rohit Varman and Biswatosh Saha 13. Marketing theory: Breaking the siege of incrementalism Nikhilesh Dholakia 14. Beyond critical marketing A. Fuat Firat 15. The critical participant Jeff B. Murray and Julie L. Ozanne 16. Modes of engagement for critical marketing: oppositional, revivalist and therapeutic Michael Saren 17. Figuring knowledge and desire in critical marketing: Lacan's four discourses John Desmond 18. And the beat goes on! Critical marketing for community development Lisa Penaloza
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Douglas Brownlie;Paul Hewer;Mark Tadajewski;Marketing theory;Critical marketing;Contemporary issues in marketing;Macromarketing;Critical Management Studies;Vice Versa;Transformative Consumer Research;Marketing Management Discourse;Sceptical Reflexivity;Marketing Education;Marketing Discourse;Fair Trade Clothing;Service Dominant Logic;CCT;Social Science Research;Mainstream Marketing;Consumer Research;Disciplinary Space;Marketing Academia;HRM;Political Marketing Research;Epistemic Ideology;Young Man;Political Marketing;Lead UK University;Service Quality Surveys;Welfare Researchers;Biological Accounts
