Essentials of Marketing Analytics ISE

PART 1: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT
1 Introduction to Marketing Analytics
2 Data Management

PART 2: EXPLORING AND VISUALIZING DATA PATTERNS
3 Exploratory Data Analysis Using Cognitive Analytics
4 Data Visualization

PART 3: ANALYTICAL METHODS FOR SUPERVISED LEARNING
5 Regression Analysis
6 Neural Networks
7 Automated Machine Learning

PART 4: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING
8 Cluster Analysis
9 Market Basket Analysis

PART 5: EMERGING ANALYTICAL APPROACHES
10 Natural Language Processing
11 Social Network Analysis
12 Fundamentals of Digital Marketing Analytics

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