Decolonizing Marketing Theory and Practice

Part I: Decolonizing the Marketing Landscape - a paradigm shift 1. A New Educational Paradigm to Decolonise Marketing Education and Practice 2. Decolonising Marketing History: Branding during the Colonial Expansion 3. Zooming in on Decolonial brand-building: A study of two contrasting experiences from modernizing India 4. Technology and Innovation to Decolonise Marketing Research Methods Part II: Going beyond the Inclusivity and Diversity debates in Marketing theory and practice. 5. Decolonizing Branding: Applying Chinese Principles of Relationships, Loyalty, And Personality 6. Beyond diversity: towards a disability inclusive marketing 7. Inclusivity and Diversity: Marketing Exercise or a Real Commitment? Part III: Towards a sustainable pedagogical approach 8. Circular Pedagogy - Towards a Sustainable Yet Inclusive Educational Model 9. Developing an intersectional marketing curriculum: Reflecting in action 10. Transdisciplinary Education for Smart Sustainable Development 11. Decolonizing Marketing Education through Circular Pedagogy in Latin America: A Digital Service-Learning Program on Marginalized Businesswomen 12. Artificial Intelligence in Marketing Education

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• Colonialismo, imperialismo e
• Estudos étnicos
• Pesquisa de mercado
• Libertação nacional e independência, pós-colonialismo
• Sociologia

Decolonisation;marketing theory;inclusive marketing;decolonising the curriculum;sustainable marketing;colonialism;postcolonialism