Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present
portes grátis
Corporate Patronage of Art and Architecture in the United States, Late 19th Century to the Present
;
Bloomsbury Publishing PLC
04/2019
304
Dura
Inglês
9781501343735
15 a 20 dias
785
Descrição não disponível.
List of Illustrations Acknowledgments Introduction Beyond the Commercial: Corporate Patronage Reconsidered Monica E. Jovanovich and Melissa Renn Part I: Rethinking Corporate Patronage Chapter 1: Corporate Patronage at the Crossroads: Situating Diego Rivera's 'Rockefeller Mural' Then and Now Mary K. Coffey Chapter 2: Maxfield Parrish's Creative Machinery for Transportation Jennifer A. Greenhill Chapter 3: Connections and Conflicts: Margaret Bourke-White's Corporate, Commercial, and Documentary Photography Mark Durden Chapter 4: Incorporated Philanthropy: The General Education Board, Abraham Flexner, and the Architecture of American Medical Schools in the Early Twentieth Century Katherine L. Carroll Part II: From Tastemaking to Marketing: Corporate Patronage Networks Chapter 5: The Corporate Person as Art Collector: Andrew Mellon's Capital and the Origins of the National Gallery of Art Seth Feman Chapter 6: 'To live is to look and move forward': Lord and Taylor's 1928 Exposition of Modern Art and Design Elizabeth McGoey Chapter 7: Merchants, Manufacturers, and Museums: The Patronage Networks of Modern Design in the United States, 1930s-1950s Margaret Maile Petty Chapter 8: Marketing Hawaii: Eugene F. Savage and the Matson Murals (1938-1940) Elizabeth B. Heuer Part III: Corporate Commissions as Branding and Public Relations Chapter 9: Civic Space and an Iconic Brand: Paradoxes of Corporate Patronage in the Carnegie Library Phenomenon Douglas Klahr Chapter 10: Banking with Family in Postwar California: Howard Ahmanson, the Millard Sheets Studio, and the Home Savings and Loan Commissions, 1953-1991 Adam Arenson Chapter 11: Rusting Giant: U.S. Steel and the Promotional Material of Sculpture Alex J. Taylor Chapter 12: From Bank Lobbies to Sportswear: Julie Mehretu, Kehinde Wiley, and the Shift in Corporate Patronage in the Twenty-First Century Daniel Haxall Bibliography List of Contributors
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List of Illustrations Acknowledgments Introduction Beyond the Commercial: Corporate Patronage Reconsidered Monica E. Jovanovich and Melissa Renn Part I: Rethinking Corporate Patronage Chapter 1: Corporate Patronage at the Crossroads: Situating Diego Rivera's 'Rockefeller Mural' Then and Now Mary K. Coffey Chapter 2: Maxfield Parrish's Creative Machinery for Transportation Jennifer A. Greenhill Chapter 3: Connections and Conflicts: Margaret Bourke-White's Corporate, Commercial, and Documentary Photography Mark Durden Chapter 4: Incorporated Philanthropy: The General Education Board, Abraham Flexner, and the Architecture of American Medical Schools in the Early Twentieth Century Katherine L. Carroll Part II: From Tastemaking to Marketing: Corporate Patronage Networks Chapter 5: The Corporate Person as Art Collector: Andrew Mellon's Capital and the Origins of the National Gallery of Art Seth Feman Chapter 6: 'To live is to look and move forward': Lord and Taylor's 1928 Exposition of Modern Art and Design Elizabeth McGoey Chapter 7: Merchants, Manufacturers, and Museums: The Patronage Networks of Modern Design in the United States, 1930s-1950s Margaret Maile Petty Chapter 8: Marketing Hawaii: Eugene F. Savage and the Matson Murals (1938-1940) Elizabeth B. Heuer Part III: Corporate Commissions as Branding and Public Relations Chapter 9: Civic Space and an Iconic Brand: Paradoxes of Corporate Patronage in the Carnegie Library Phenomenon Douglas Klahr Chapter 10: Banking with Family in Postwar California: Howard Ahmanson, the Millard Sheets Studio, and the Home Savings and Loan Commissions, 1953-1991 Adam Arenson Chapter 11: Rusting Giant: U.S. Steel and the Promotional Material of Sculpture Alex J. Taylor Chapter 12: From Bank Lobbies to Sportswear: Julie Mehretu, Kehinde Wiley, and the Shift in Corporate Patronage in the Twenty-First Century Daniel Haxall Bibliography List of Contributors
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