Competitive Intelligence

Competitive Intelligence

Gathering, Analysing and Putting it to Work

Murphy, Christopher

Taylor & Francis Ltd

06/2024

302

Mole

9781032837581

15 a 20 dias

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Introduction; I: Dress and the Social Body; 1: Competitor Intelligence is Not Enough!; 2: How is CI being Conducted and How Should it be Performed?; 3: How do Companies Compete?; 4: Key Internal Business Drivers; 5: Key External Business Drivers; 6: For Goodness' Sake! ?EUR" Legal and Ethical Aspects of CI; II: Collecting Data; 7: Commencing the CI Quest ?EUR" Planning and Initial Data Gathering; 8: Understanding Sectors; 9: Refining the Search; 10: Systematic Sources ?EUR" Regular Corporate Document Filings; 11: Systematic Sources ?EUR" ?EUR?One-off' Corporate Filings; 12: Foreign Sources; 13: Human Source Intelligence; 14: Observing a Company; 15: Creative Sources and Methods and the Craft of Analysis; III: Turning Raw Data into Finished Intelligence; 16: Figuring Out the Numbers ?EUR" Structure and Content of Company Accounts; 17: Running the Numbers ?EUR" Understanding Financial Statements; 18: Interpreting the Non-financial Sections of Company Accounts; 19: Assessing Information Quality; 20: Describing Companies; 21: Comparing and Positioning Companies; 22: What does the Future Hold?; 23: The End Crowns All ?EUR" Disseminating Competitive Intelligence; 24: Intelligence Countersteps
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