Competition, Strategy, and Innovation
portes grátis
Competition, Strategy, and Innovation
The Impact of Trends in Business and the Consumer World
Puslecki, Lukasz; Sliwinski, Rafal
Taylor & Francis Ltd
11/2021
248
Dura
Inglês
9781032068909
15 a 20 dias
620
Descrição não disponível.
Introduction - Strategy, innovations and consumer under the influence of megatrends Rafal Sliwinski and Lukasz Puslecki Part I. Strategy and competitiveness 1. Artificial intelligence: a prerequisite for competitive advantage in e-commerce Rafal Sliwinski 2. Towards sustainable markets and business models - new trends in building competitive position Magdalena Sliwinska 3. Digital Megatrends and the Management Barriers They Form Grzegorz Sobiecki Part II. Consumer world 4. Understanding consumer perceived value in augmented reality - implications for marketing activities Malgorzata Bartosik-Purgat and Milena Ratajczak-Mrozek 5. Consumer resistance to Internet of Things: a privacy perspective Tomasz Grzegorczyk 6. The effects of social media tools` usage in international marketing communication - corporation perspective Malgorzata Bartosik-Purgat, Michal Staszkow and Michal Lemanski Part III. Innovation 7. Accelerating R&D with Knowledge and New Technological Solutions - from Innovation Cooperation to Translational Innovation Lukasz Puslecki, Marek Dabrowski, Michael Czekajlo and Mateusz Puslecki 8. Family business responsibility - allocation of profit and innovation planning Ewa Wiecek-Janka and Alicja Hadrys-Nowak Conclusion - Looking Ahead 2030 Rafal Sliwinski and Lukasz Puslecki
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sustainable markets;e-commerce;Organizations;Management;Family business;social media;Internet of Things;marketing activities;Business models;Artificial intelligence;megatrends;Fair Trade USA;Perceived Privacy Risk;SBM.;Scoping Literature Review;IoT Device;Flux Commerce;Digital Health Technologies;Literature Review;AR Technology;Key Words;Profit Formula;International Marketing Communication;Management Barriers;IoT Service;SM Tool;Innovation Cooperation;Sustainable Certification Schemes;IoT Context;SBM;IoT User;Privacy Paradox;Privacy Calculus;Pa;Medical Simulation
Introduction - Strategy, innovations and consumer under the influence of megatrends Rafal Sliwinski and Lukasz Puslecki Part I. Strategy and competitiveness 1. Artificial intelligence: a prerequisite for competitive advantage in e-commerce Rafal Sliwinski 2. Towards sustainable markets and business models - new trends in building competitive position Magdalena Sliwinska 3. Digital Megatrends and the Management Barriers They Form Grzegorz Sobiecki Part II. Consumer world 4. Understanding consumer perceived value in augmented reality - implications for marketing activities Malgorzata Bartosik-Purgat and Milena Ratajczak-Mrozek 5. Consumer resistance to Internet of Things: a privacy perspective Tomasz Grzegorczyk 6. The effects of social media tools` usage in international marketing communication - corporation perspective Malgorzata Bartosik-Purgat, Michal Staszkow and Michal Lemanski Part III. Innovation 7. Accelerating R&D with Knowledge and New Technological Solutions - from Innovation Cooperation to Translational Innovation Lukasz Puslecki, Marek Dabrowski, Michael Czekajlo and Mateusz Puslecki 8. Family business responsibility - allocation of profit and innovation planning Ewa Wiecek-Janka and Alicja Hadrys-Nowak Conclusion - Looking Ahead 2030 Rafal Sliwinski and Lukasz Puslecki
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
sustainable markets;e-commerce;Organizations;Management;Family business;social media;Internet of Things;marketing activities;Business models;Artificial intelligence;megatrends;Fair Trade USA;Perceived Privacy Risk;SBM.;Scoping Literature Review;IoT Device;Flux Commerce;Digital Health Technologies;Literature Review;AR Technology;Key Words;Profit Formula;International Marketing Communication;Management Barriers;IoT Service;SM Tool;Innovation Cooperation;Sustainable Certification Schemes;IoT Context;SBM;IoT User;Privacy Paradox;Privacy Calculus;Pa;Medical Simulation
