Communication and Health

Communication and Health

Media, Marketing and Risk

Elliott, Charlene; Greenberg, Josh

Springer Verlag, Singapore

12/2021

344

Dura

Inglês

9789811642890

15 a 20 dias

611

Descrição não disponível.
Communication and Health: An Introduction.- Part I: Representing Health.- Beyond Representation: Media Frames and Communicating Health.- No Way to Live: Fat Bodies on Reality Television.- "Who Wants to Live Forever? You Want to Live Well": The Appeal to Health in Coverage of Anti-Ageing Science and Medicine.- Feeling by Looking: Public Health Handwashing Posters as Emplaced Vital Media.- Part II: Marketing and Promoting Health.- "Great Taste! Fun for Kids!": Marketing Vitamins for Children.- Imperial Tobacco Canada and Health Reassurance Cigarette Marketing during the 1970s.- Influencing Diet: Social Media, Micro-Celebrity, Food and Health.- Marketing Mental Health: Critical Reflections on Literacy, Branding and Anti-Stigma Campaigns.- Part III: Co-Producing Health.- Co-Authoring the 'Person' in Person-Centred Care: A Critical Narrative Analysis of Patient Stories on Healthcare Organization Websites.- The Branding of Movember and the Co-Production of Men's Health.- TheSocial Construction of 'Good Health'.- Part IV: Managing Health: Troubling Surveillance and Communicating Risk.- "You Don't Own a FitBit, the FitBit Owns You": A Taxonomy of Privacy Attitudes in the Context of Self-Quantification.- Cases and Traces, Platforms and Publics: Big Data and Health Surveillance.- Challenges in Vaccine Communication.- Critical Communication Studies and COVID-19: Mediation, Discourse, and Masks.
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Health communication;Health promotion;Health and identity;Health and risk;Health equity