Commercialisation and Innovation Strategy in Small Firms

Commercialisation and Innovation Strategy in Small Firms

Learning to Manage Uncertainty

Soutar, Geoffrey N.; Mazzarol, Tim; Moore, Monique; Clark, Delwyn; Reboud, Sophie; Malone, Peter

Springer Verlag, Singapore

07/2022

488

Dura

Inglês

9789811926501

15 a 20 dias

934

Descrição não disponível.

Chapter 1. Innovation and Commercialisation in Small Firms.- Chapter 2. Conceptual Foundations of the Book.- Chapter 3. The Decision to Innovate.- Chapter 4. Screening Opportunities.- Chapter 5. The Business Model and Innovation Strategy.- Chapter 6. Managing Uncertainty.- Chapter 7. Building Capabilities.- Chapter 8. Strategic Alliances for Commercialisation.- Chapter 9. Creating Isolating Mechanisms.- Chapter 10. Conclusions and Lessons Learnt.

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Commercialisation;Innovation Management;Small Firms;Innovation Strategy;Absorptive Capacity;Dynamic Capabilities;Business Model;New Product Development;Innovation Rents;Entrepreneurship;Product Development;Small-to-medium Enterprises;SME;Strategic Decision Making;Operational Entrepreneurship;Entrepreneurial Decision Making;Risk Assessment