City Branding in Chinese Megacity Regions

1. Introduction 2. Impact of ecological modernization based city branding theories 3. Impact of ecological modernization in government promotion and individual perceptions of city branding 4. Impact of ecological modernization in city branding evolution 5. City Branding by municipalities in multi-Level Governance 6. City branding reflected in smart eco city projects 7. Conclusion

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• Estudos sobre o desenvolvimento
• Política e governo
• Ambiente
• Planeamento urbano e municipal
• Economia
• Geografia humana
• Estudos regionais
• Planeamento urbano - aspectos arquitectónicos
• Vendas e marketing
• Ciência ambiental, engenharia e tecnologia

China;Megacity;Branding;Megacity Branding;Urban studies