China in Symbolic Communication

List of figures. The Distorted Symbols about China Chapter 1: The Metalanguage's Mechanism of Communicating the Whole via the Part and the Strategy of Corporate Communication Chapter 2: The Semantic Multiplicity of Symbolic Signification: the Evolution of Classic Chinese Symbols through History Chapter 3: The Selectivity of Symbolic Signifiers: the Root Cause for the Communication of Negative Chinese Images in Modern Times Chapter 4: The Metalanguage's Mechanism of Communicating the Whole via the Part: How the Image of China is Constructed via Non-Government Symbols Chapter 5: The Mechanism of Synergic Communication between Two Systems of Signifiers: the International Communication of the Chinese Media Chapter 6: The "APEC Blue": the Transmutation of Symbols from Mass Communication to Groups Communication Chapter 7: The Characteristics of Strong Symbols and their Power of Communication Conclusion. Postscript. Bibliography. Index

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Xun Zi;Symbolic Communication;Connotative Signification;Semiotics;Gun Powder;Communication Studies;Zhong Nanshan;Chinese Symbols;Vice Versa;Harmonious Society;Publicity Video;Chinese Government;Present Day Chinese Society;Super Heroes;Zhou En-lai;China Town;Macro Signifiers;Fu Manchu;Chinese Canadian Student;Strong Symbols;Haier Employees;National Basketball Association;CCTV Screen;China's National Image;Connotative Level;Nippon Paint;John Chinaman;Corporate Image;Media Symbols