Celebrating the Past and Future of Marketing and Discovery with Social Impact

Celebrating the Past and Future of Marketing and Discovery with Social Impact

2021 AMS Virtual Annual Conference and World Marketing Congress

Jochims, Bruna; Wu, Shuang; Allen, Juliann

Springer Nature Switzerland AG

06/2022

598

Dura

Inglês

9783030953454

15 a 20 dias

1130

Descrição não disponível.

Chapter 1. Special Session: Super Sonic Logos: The Power of Audio Branding: An Abstract.- Chapter 2. An Apology is More Than Just Saying "Sorry": Framing Effects in Online Service Recoveries: An Abstract.- Chapter 3. Differences in CSR Authenticity Evaluation Between Cultures: Lessons Learned from Korean and US Consumers: An Abstract.Chapter 4.- Differentiating the Destination Branding Methods of Emerging Markets: A Systematic Review: An Abstract.- Chapter 5. Consumer Reactions to Dynamic Pricing as a Norm-Breaking Practice with Increasing Levels of Company Clarifications: An Abstract.- Chapter 6. Value Co-creation and the Media Market Segment: A Multiple Case Studies Analyzed Under the Approach of Service Dominant Logic of Marketing: An Abstract.

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Academy of Marketing Science;AMS Annual Conference;Developments in Marketing Science;Proceedings of the Academy of Marketing Science;Emerging Technologies;Disruptive Innovations;Digital Customer Satisfaction;EWOM