Business Acumen for Strategic Communicators

Business Acumen for Strategic Communicators

A Primer

Culp, Ron; Ragas, Matthew W.

Emerald Publishing Limited

03/2021

336

Mole

Inglês

9781838676629

15 a 20 dias

503

Descrição não disponível.
PART I. Introduction Chapter 1. Strategic Communications and Business Acumen
PART II. Guiding Approaches to Business
Chapter 2. Growth, Innovation and Change
Chapter 3. Agile and Lean Management
Chapter 4. The Purpose-Driven Enterprise
PART III. The People
Chapter 5. Stakeholders and Society
Chapter 6. The Board of Directors and the C-suite
PART IV. The Money and the Numbers
Chapter 7. Finance and the Capital Markets
Chapter 8. Financial Statements and Valuation Essentials
Chapter 9. Corporate Disclosure: Laws, Rules and Regulations
PART V. Business Models
Chapter 10. Strategic Communication Agencies and Consultancies
Chapter 11. In-House Communication Departments and Teams
PART VI. Practice Makes Perfect
Chapter 12. Business Acumen and Professional Development
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Business; organizational agility; business models; financial statements; decision making; judgements; risk