Building Trust in Startup Communication
portes grátis
Building Trust in Startup Communication
Exploring the Interplay of Arguments and Stories in the Case of the Nikola Corporation
Born, Marius
Springer International Publishing AG
12/2024
233
Dura
9783031632839
Pré-lançamento - envio 15 a 20 dias após a sua edição
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Part I: Research Framework.- 1. Introduction.- 2. Literature Review.- 3. Analytical Framework.- Part II: Case Study-The Rise and Fall of the Nikola Corporation.- 4. Case Introduction.- 5. Nikola's Rise.- 6. The Crisis Episode.- 7. The Hindenburg Report as a Turning Point.- Part Iii: Results, Discussion, And Conclusion.- 8. Findings and Evaluation.- 9. Limitations and Recommendations for Future Studies.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Storytelling in business;Argumentation in corporate communication;Nikola Corporation case study;Corporate reputation analysis;Narrative theories;Persuasive intention transparency;Nikola Corporation's rise and fall;Trevor Milton's entrepreneurial story;Hindenburg report analysis;Crisis prevention in business;Open Access
Part I: Research Framework.- 1. Introduction.- 2. Literature Review.- 3. Analytical Framework.- Part II: Case Study-The Rise and Fall of the Nikola Corporation.- 4. Case Introduction.- 5. Nikola's Rise.- 6. The Crisis Episode.- 7. The Hindenburg Report as a Turning Point.- Part Iii: Results, Discussion, And Conclusion.- 8. Findings and Evaluation.- 9. Limitations and Recommendations for Future Studies.
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Storytelling in business;Argumentation in corporate communication;Nikola Corporation case study;Corporate reputation analysis;Narrative theories;Persuasive intention transparency;Nikola Corporation's rise and fall;Trevor Milton's entrepreneurial story;Hindenburg report analysis;Crisis prevention in business;Open Access
