Branding Black Womanhood
portes grátis
Branding Black Womanhood
Media Citizenship from Black Power to Black Girl Magic
Tounsel, Timeka N.
Rutgers University Press
06/2022
182
Mole
Inglês
9781978829909
15 a 20 dias
Descrição não disponível.
Prologue
Introduction: Black Women and the Twenty-First Century Image Economy
Chapter 1: The Black Woman that Essence Built
Chapter 2: Self-Branding Black Womanhood: The Magic of Susan L. Taylor
Chapter 3: Marketing Dignity: The Commercial Grammar of Black Female Empowerment
Chapter 4: Beyond Magic: Black Women Content Creators and Productive Vulnerability
Epilogue
Acknowledgements
Notes
Selected Bibliography
Index
Introduction: Black Women and the Twenty-First Century Image Economy
Chapter 1: The Black Woman that Essence Built
Chapter 2: Self-Branding Black Womanhood: The Magic of Susan L. Taylor
Chapter 3: Marketing Dignity: The Commercial Grammar of Black Female Empowerment
Chapter 4: Beyond Magic: Black Women Content Creators and Productive Vulnerability
Epilogue
Acknowledgements
Notes
Selected Bibliography
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
CaShawn Thompson; Black Girls Are Magic; Black women; niche market; commercial; mainstream brands; mass media; black power; profit; Essence brand; empowerment; business enterprise; commercial gatekeepers; image economy; Black Womanhood; Self-branding; Susan L. Taylor; marketing; Black Female Empowerment; Content Creators; content creation
Prologue
Introduction: Black Women and the Twenty-First Century Image Economy
Chapter 1: The Black Woman that Essence Built
Chapter 2: Self-Branding Black Womanhood: The Magic of Susan L. Taylor
Chapter 3: Marketing Dignity: The Commercial Grammar of Black Female Empowerment
Chapter 4: Beyond Magic: Black Women Content Creators and Productive Vulnerability
Epilogue
Acknowledgements
Notes
Selected Bibliography
Index
Introduction: Black Women and the Twenty-First Century Image Economy
Chapter 1: The Black Woman that Essence Built
Chapter 2: Self-Branding Black Womanhood: The Magic of Susan L. Taylor
Chapter 3: Marketing Dignity: The Commercial Grammar of Black Female Empowerment
Chapter 4: Beyond Magic: Black Women Content Creators and Productive Vulnerability
Epilogue
Acknowledgements
Notes
Selected Bibliography
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
CaShawn Thompson; Black Girls Are Magic; Black women; niche market; commercial; mainstream brands; mass media; black power; profit; Essence brand; empowerment; business enterprise; commercial gatekeepers; image economy; Black Womanhood; Self-branding; Susan L. Taylor; marketing; Black Female Empowerment; Content Creators; content creation
