Artist Entrepreneurship for Life

Artist Entrepreneurship for Life

Making Art Work for You

Scott, Diane

Taylor & Francis Ltd

12/2024

320

Mole

9781032748313

Pré-lançamento - envio 15 a 20 dias após a sua edição

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Section I: Today's Artists and the Big Picture. Chapter 1. The Lives of Practicing Artists. Chapter 2. What Does an Enduring Art Practice Look Like? Section II: The Strategic Management Process. Chapter 3. The Strategic Management Process for Individual Artists. Chapter 4 Understanding Yourself and Your Art Today. Chapter 5. Envisioning Your Future Self and Art. Chapter 6. Understanding Your Environment. Section III: The Strategies. Chapter 7. Financial Strategy: How to Get Money. Chapter 8. Financial Strategy: How Money Functions. Chapter 9. Financial Strategy: How to Manage Money. Chapter 10 Marketing Strategy: Product, Place, and Price. Chapter 11. Marketing Strategy: Promotion, Position, and People. Chapter 12. Marketing Strategy: Tactics and Tools. Chapter 13. Human Resource Strategy: Be a Good Boss to Yourself. Chapter 14. Legal Strategy: Business Structure, Contracts, and Copyright. Section IV: Action, Reflection, and Resilience. Chapter 15. Nurturing an Enduring Creative Process
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arts administration;arts management;working artist;creative careers;entrepreneurship;solopreneurship;arts careers