Artificial Intelligence for Marketing Management

PART I Overview of AI 1. Introduction to artificial intelligence (AI): Definition and scope of AI 2. The growth of marketing research in artificial intelligence (AI): Topic popularity 3. Types of artificial intelligence (AI) in marketing management 4. A framework of artificial intelligence (AI) applications in marketing PART II AI and its implications in the new age of marketing management 5. New developments in artificial intelligence (AI)-powered products in marketing 6. Artificial intelligence (AI)-driven services: Communication support, assistance for decision-making, and enhanced customer experience service 7. Artificial intelligence (AI)-integrated operation; insights into supply chain management 8. Artificial intelligence (AI)-based market intelligence and customer insights 9. Artificial intelligence (AI)-empowered customer relationship management PART III Challenges and opportunities of AI 10. Data privacy and artificial intelligence (AI): How AI collects data and its impact on data privacy 11. Solutions to artificial intelligence (AI) and privacy: How AI uses data and its accompanying privacy issues

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• Inteligência artificial
• Liderança e motivação: Gestão
• Economia
• Vendas e marketing
• Estratégia de negócios

machine learning;automation;data analytics;Ml;Ai Technology;Ai System;Machine Learning Algorithms;LDA;NLP;Ai;Ai Tool;Data Privacy Issues;Dl Algorithm;Supervised Machine Learning;CRM System;Business Processes;Data Privacy;Self-driving Cars;GDPR;Customer Insights;Collected Customer Data;Data Privacy Breach;Biometric Data;Google Cloud;Deep Learning;Customer Data;Marketing Operations;Science Core Collection