Alternate Reality Games
portes grátis
Alternate Reality Games
Promotion and Participatory Culture
Janes, Stephanie
Taylor & Francis Ltd
06/2022
144
Mole
Inglês
9781032338125
15 a 20 dias
176
Descrição não disponível.
List of Illustrations
Acknowledgements
Introduction
1. Promotional ARGs in Context
2. ARGs as Marketing
3. The Promise of Participation
4. Promotional ARGs and Digital Labour
5. Conclusion
Glossary
Index
Acknowledgements
Introduction
1. Promotional ARGs in Context
2. ARGs as Marketing
3. The Promise of Participation
4. Promotional ARGs and Digital Labour
5. Conclusion
Glossary
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Alternate Reality Games;Promotional Screen;Promotional ARGs;Grand Theft Auto;Digital Labour;Traditional Promotional Materials;Marketing Strategies;Transactional Attitude;Swat Team;Myth of Co-Creation;Top Secret;Media consumers;Bad Robot;Producer/consumer relationship;Unpaid Marketers;Media marketing;Multi User Dungeons;Participatory culture;Promotional Screen Industries;Consumer empowerment;Alternate Reality Gaming;Interactivity;Hive Mind;Game narrative;ROI;Paratextual positioning;Promotional Game;empowerment;Reality Gaming;audience surveys;Favourite Tv Show;analysis;Marketing Labour;alternate reality;Fifty Shades;games;Mind Game Film;game designers;Brand Communities;media;Branded Content;interview;Gift Economy;Affective Economics;Dark Knight
List of Illustrations
Acknowledgements
Introduction
1. Promotional ARGs in Context
2. ARGs as Marketing
3. The Promise of Participation
4. Promotional ARGs and Digital Labour
5. Conclusion
Glossary
Index
Acknowledgements
Introduction
1. Promotional ARGs in Context
2. ARGs as Marketing
3. The Promise of Participation
4. Promotional ARGs and Digital Labour
5. Conclusion
Glossary
Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Alternate Reality Games;Promotional Screen;Promotional ARGs;Grand Theft Auto;Digital Labour;Traditional Promotional Materials;Marketing Strategies;Transactional Attitude;Swat Team;Myth of Co-Creation;Top Secret;Media consumers;Bad Robot;Producer/consumer relationship;Unpaid Marketers;Media marketing;Multi User Dungeons;Participatory culture;Promotional Screen Industries;Consumer empowerment;Alternate Reality Gaming;Interactivity;Hive Mind;Game narrative;ROI;Paratextual positioning;Promotional Game;empowerment;Reality Gaming;audience surveys;Favourite Tv Show;analysis;Marketing Labour;alternate reality;Fifty Shades;games;Mind Game Film;game designers;Brand Communities;media;Branded Content;interview;Gift Economy;Affective Economics;Dark Knight
