Advertising in Developing and Emerging Countries
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Advertising in Developing and Emerging Countries
The Economic, Political and Social Context
Alozie, Emmanuel C.
Taylor & Francis Ltd
10/2024
346
Mole
9781032921365
Pré-lançamento - envio 15 a 20 dias após a sua edição
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List of Figures, List of Tables, Contributor Biographies, Introduction: Global Advertising and Values, PART I. Africa and the Middle East, Chapter 1. Advertising and Globalization: The Transmission of Culture in Nigerian Print Advertising, Chapter 2. Advertising in Transition: A Case Study on Nigeria's Burgeoning Market, Chapter 3. Patterns of Arabic Taste and Popular Culture: A Social Reading of Arabic Commercials, Chapter 4. Advertising in Israel: From Traditional Dilettantism to Professional Westernism, PART II. Asia, Chapter 5. Cambodia: From Conflict to Consumerism, through Chaos to Progress, Chapter 6. The Role of Indirect Advertising in Establishing Social Legitimacy: An Analysis of Tobacco Sponsorship in China, Chapter 7, Advertising in Indonesia: Balancing an "Asian" Socio-Culture with Economic Growth, Multimedia Convergence and Expanded Consumerism, Chapter 8. The Dynamics and Entrepreneurship of Advertising in India, Chapter 9. Advertising Communication Styles in Eastern Asia, PART III. Europe, Chapter 10. Advertising Practice in Post-Communist Kazakhstan: Improvising on Capitalist Communications, Chapter 11. Challenges and Opportunities for Advertising in Moldova: A Nation in Transition, Chapter 12. Developments in Advertising in a Post-Socialist Environment: Longitudinal Analysis of Polish Print Ads, Chapter 13. Advertising in Slovenia: Eastern European Spirit, Western European Style, PART IV. South America, Chapter 14. Multinational Advertising Agencies in Latin America: From Historical Development to Present Practices, Chapter 15. An Overview of Advertising Trends and Strategies in Latin America: A Colombian Case, PART V. Cross-Cultural Exploration: North America and Others, Chapter 16. Gender Role and Social Power in African and North American Advertisements, Chapter 17. Exporting American Advertising Strategies: A Comparative Case Study of the United States, Japan and New Zealand, Epilogue. Is There a Common Thread in International Advertising?, Index
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industry;comparative;expenditures;mccann;erickson;african;ads;evolution;colombian;coffee;RUPP;Uncertainty Avoidance;CIA Factbook;Human Development Indices;Commercial Messages;Country Commercial Guide;African Ads;North American Ads;Comparative Advertising;Gdp Growth;Colombian Coffee;Gender Role Portrayals;Socioeconomic Development;Indirect Advertising;Phnom Penh;North American Magazines;PCRM;DTC Pharmaceutical Advertising;Superior Social Power;North American Advertisements;Advertising Evolution;Military Junta;Positive Ad Attitudes;Aral Sea;Investigated Gender Roles
List of Figures, List of Tables, Contributor Biographies, Introduction: Global Advertising and Values, PART I. Africa and the Middle East, Chapter 1. Advertising and Globalization: The Transmission of Culture in Nigerian Print Advertising, Chapter 2. Advertising in Transition: A Case Study on Nigeria's Burgeoning Market, Chapter 3. Patterns of Arabic Taste and Popular Culture: A Social Reading of Arabic Commercials, Chapter 4. Advertising in Israel: From Traditional Dilettantism to Professional Westernism, PART II. Asia, Chapter 5. Cambodia: From Conflict to Consumerism, through Chaos to Progress, Chapter 6. The Role of Indirect Advertising in Establishing Social Legitimacy: An Analysis of Tobacco Sponsorship in China, Chapter 7, Advertising in Indonesia: Balancing an "Asian" Socio-Culture with Economic Growth, Multimedia Convergence and Expanded Consumerism, Chapter 8. The Dynamics and Entrepreneurship of Advertising in India, Chapter 9. Advertising Communication Styles in Eastern Asia, PART III. Europe, Chapter 10. Advertising Practice in Post-Communist Kazakhstan: Improvising on Capitalist Communications, Chapter 11. Challenges and Opportunities for Advertising in Moldova: A Nation in Transition, Chapter 12. Developments in Advertising in a Post-Socialist Environment: Longitudinal Analysis of Polish Print Ads, Chapter 13. Advertising in Slovenia: Eastern European Spirit, Western European Style, PART IV. South America, Chapter 14. Multinational Advertising Agencies in Latin America: From Historical Development to Present Practices, Chapter 15. An Overview of Advertising Trends and Strategies in Latin America: A Colombian Case, PART V. Cross-Cultural Exploration: North America and Others, Chapter 16. Gender Role and Social Power in African and North American Advertisements, Chapter 17. Exporting American Advertising Strategies: A Comparative Case Study of the United States, Japan and New Zealand, Epilogue. Is There a Common Thread in International Advertising?, Index
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
industry;comparative;expenditures;mccann;erickson;african;ads;evolution;colombian;coffee;RUPP;Uncertainty Avoidance;CIA Factbook;Human Development Indices;Commercial Messages;Country Commercial Guide;African Ads;North American Ads;Comparative Advertising;Gdp Growth;Colombian Coffee;Gender Role Portrayals;Socioeconomic Development;Indirect Advertising;Phnom Penh;North American Magazines;PCRM;DTC Pharmaceutical Advertising;Superior Social Power;North American Advertisements;Advertising Evolution;Military Junta;Positive Ad Attitudes;Aral Sea;Investigated Gender Roles
